each party is capable of communication and delivery d. each party has something that might be of value to the other party c. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value Answer: e 5. developing marketing strategies to move the company forward e. monitoring the profitability of the companies products and services c. ![]() improving the quality of life for consumers Answer: d 4. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders. the 4Ps (Product, Price, Place, Promotion) d. identifying and meeting human and social needs c. The most formal definition of marketing is _. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the _ side. ![]() Good marketing is no accident, but a result of careful planning and _. Chapter 1 MCQ's : Marketing Management 13th edition by "Kotler"Ĭhapter 1: Defining Marketing for the 21st Centuryġ.
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